Project Save the Planet is a climate advocacy non-profit organization dedicated to promoting sustainable environmental practices through the powerful mediums of art and music.
One of the major hindrances to effective climate change mitigation and adaptation is the lack of awareness about its causes and consequences. It will take a generation to effect sustainable change in this regard. Environmental degradation, particularly air and water pollution, is a critical issue within various communities across Nigeria and Africa.
Environmental degradation is mainly caused by unsustainable practices, especially in waste disposal, power generation, oil extraction, and solid mineral exploitation. More worrying is the widespread ignorance or indifference toward the dangerous effects of these practices and their severe impact on our quality of life.
In 2016, a World Health Organization (WHO) report revealed that four of the worst cities in the world for air pollution are in Nigeria: Onitsha (1st), Kaduna (5th), Aba (6th), and Umuahia (16th). Onitsha particularly recorded pollution levels 30 times higher than the WHO’s recommended levels.
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Biography/History
Project Save the Planet was initiated in 2016 with the aim of educating communities about the impact of climate change and environmental degradation due to human activities. We use music and art as tools to engineer social behavioral changes. Music and movies have been proven to effectively impact lives, and we harness these tools to communicate concerns and encourage inclusivity in safeguarding our commonwealth.
Key Milestones
2016: Recorded the environmental sustainability awareness theme song, "SAVE THE PLANET," written, composed, and performed by NS Ben, and promoted across the country.
2018: Launched a school tour awareness campaign in Lagos state using the theme song as a tool.
2020: Recorded the Lagos State Environmental Bees Club anthem, composed, written, and performed by NS Ben.
Ongoing
A movie to promote the right mindset for citizens, using it as a tool for attitudinal and behavioral change for environmental sustainability.
Collaborated with several initiatives in clean-up campaigns across the country.
